Dear Campaign Advocate,
As promised in last month's message, this e-mail contains additional resources for your Oct. 20 case statement press release. Adding to the materials in last month’s e-mail, RTC's resource page now also includes:
- A 15-page media strategy guide to inform your press outreach—a great resource*;
- Instructions on building a media list;
- A template for an invitation to your congressional delegation;
- A guide to holding an editorial board meeting;
- A media alert template to invite the media to your release; and
- A press release template to tailor for the media at your press event.
* This document is quite comprehensive and, depending on your past media experience, may be best utilized as a resource to be consulted when needed.
Access these resources now.
Thanks for your hard work,
P.S. This article, which appeared on the front page of the Philadelphia Inquirer, is a great example of press coverage of Camden, N.J.’s engagement in the 2010 Campaign for Active Transportation.
P.P.S. With the current federal transportation bill, SAFETEA-LU, approaching expiration, bicycle and pedestrian advocacy groups are determining a national agenda for reauthorization. As a local advocate for more walking and biking, you are uniquely positioned to provide feedback. Please take this short survey now (sponsored by America Bikes, comprised of leading bicycle advocacy groups, including RTC) to inform the agenda for the national bike movement.